Influencer Marketing

With the rise of social media, Influencer Marketing is the newest buzzword in the field of Digital Marketing. With the role of a social influencer expanding from just celebrities and dedicated bloggers to include everyday people whose opinions affect the buying decisions of thousands, the potential for utilizing influencer marketing has exploded. The widespread acceptance of this by major brands is an indicator of the true success of this medium. Quite simply, influencer marketing is an emergent form of social media marketing that leverages the social clout and following of an influencer, basically someone who is popular on social media with a large following, through endorsements and product mentions. Considered as experts in their fields, influencers have built a dedicated following and trust that affect the buying decisions of their